Pescetoria

The premium store “Pescetoria” offers customers delicious, high-quality seafood from various corners of the world. The store’s signature specialty is wild-caught, sea-frozen fish — this method preserves the fish’s original, natural flavor. In addition to fish, caviar, and seafood, the store also carries a selection of baked goods and dairy products.

The logo is both simple and intricate — it features several variations with different types of seafood illustrated in the background, overlaid with the store’s name. The color palette includes a “marine” blue and a vibrant red.